Is Any Publicity Good Publicity? – Online Reputation Tip of the Day: Stop Talking!
A lot of people operate by the theory that all publicity is good publicity. However, there are tons of recent examples that rip this thought to shreds. I’m betting the publicists ( if they chose to keep their jobs ) for people like Mel Gibson, Kanye West and Representative Anthony Weiner ( that might always make me giggle a little ) are charging triple overtime to repair the damage done by the press that their clients have received as of late.
I’d imagine their first tip is STOP TALKING! This can also go for online reputation management. If you find your business on the receiving end of some bad press that ends up online, you need to team up with a professional SEO Services team to help. One single event or bad review, bad product or ill advised rebuttal can have lasting negative implications on your reputation for years to come.
Toyota has been making some of the most popular cars on the market for almost 75 years. In 2010, their recall of 8 million cars has severely damaged the reputation they’d built up for the better part of 7 DECADES. In the earlier stages of the recall and in an attempt at some reputation damage control, they launched a series of commercials addressing the issues, apologizing and assuring the public of their dedication to safety standards and commitment to quality vehicles. Then, they didn’t talk about it anymore. Which is smart, in my opinion, and a good move on the part of their PR department. The hope is that their long standing, relatively good reputation will resurface. Now their marketing efforts lie in promoting the safety and quality of their new vehicles and only addressing the recall issues when they are forced to.
Will it work? It did, in a sense, for the likes of Britney Spears and McDonald’s ( see: Supersize Me)…. Don’t leave your comeback in the hands of fate. If your business’ name has suffered due to ineffective marketing efforts or failed reputation management from your current SEO services provider, contact us. Absolute Placement Today works with their clients to create, manage and promote their online business.