What’s Blog Got To Do With It? How Blogging Helps SEO

Did you know that over 50% of the people who get online and use social networking sites like Facebook, MySpace, LinkedIn and Twitter, also read  blogs on a daily basis?  That’s a lot of people!  So, if you’re not utilizing a blog to promote your site’s services; you’re missing out on a lot.  Blogging not only keeps content fresh ( a Google brownie point ), it also keeps regular readers coming back for more.

Wondering How Blogs Help SEO Purposes?

There are several ways they help.  For one, they provide yet another place to put your keywords and links to tell the search engines what you’re all about.  If you’re blogging without taking advantage of the spaces where you can provide keyword rich data like the metatags, title, categories and headers; then you’re missing opportunities.  Blogging is a great way to reiterate over and over what your site is about and use your keyword phrase targets repeatedly in a ‘white hat‘ way.

Another way blogs help SEO efforts is they provide another piece for the link building puzzle.  There are several directories that are specifically designated to submitting blogs and RSS feeds.  This helps keep your content and links updated in a much bigger way.  The links in RSS Feeds are deep links that boost your relevance to the search engines and automatically update with your new content.

You can also capture the traffic for long tail keyword terms with blogging subjects more easily.  If you are trying to be #1 a term like credit repair, there are inevitably going to be some longer, less frequently searched, but still valuable variations of your keyword phrase.  Here’s your chance to include those in your optimization efforts.

Do You Struggle with New Subject Matter for Your Blog?

You might find yourself stalling on the creativity front when coming up with fodder for your blog.  Here’s the good news, the most important thing about a blog is consistency, not necessarily quantity.  So, even if you blog only once or twice a week; you’re still doing your site a favor.  The best thing about a blog is that you can write about, rant on, teach or just highlight pretty much whatever you want.  As you write more, the ability to tie in your subject matter with your product, service or target will get easier.  You can always call the pros at Absolute Placement Today to help out as well!

 

Still Need More Motivation to Blog?  Here it is:

BECAUSE PEOPLE READ STUFF

 

Speaking of blogs, now that you’re already here, please take a moment to explore our SEO Services blog.  If you see something you like, share it.  If you don’t, please email me with questions or requests at jen@absoluteplacementtoday.com.  I’d love to hear from you!