Why the Right Keywords are Essential to Your SEO

By now, you’ve probably heard people talk about your keyword targets in regards to your SEO efforts.  And you may think you know what your targets should be.  This is not a time for a good guess, this is an excellent time to consult an SEO Services company to help.  It would be a huge waste of time and money if you spend it optimizing your website for terms that are not being searched for.  Getting top placement for a broad keyword phrase is great!  But only if you’re going to get traffic from it.  If users are not searching the term, then it is useless to you.  Worse, if it’s a term unrelated to your website content or product; Google will track the number of times that your site was passed over in it’s results and you’ll start sliding down for the term if it’s not bringing you traffic or if searchers are immediately returning to their results.

It really pays to have expert SEO consultation when you’re trying to find your target keywords.  The right keyword phrases are the foundation for how you build text links, how you optimize your site and create your content.  Having the right targets turns searches into leads or sales.  If you choose to do your keyword research yourself, there are some tools available.  Some are even a product of the search engines themselves.  Here are a few things to keep in mind:

• Start off with more broad terms – this will give you the guide on how to get down to the more detailed terms.
• Create categories as you go and keep drilling down to make silos of relevant keywords.
• Check out the suggestions that the keyword tool you are using prompts.  You may be surprised to find terms that you had not or would not have thought of otherwise.
• Use long tail keywords to get higher ranking for more competitive terms.  Using the long tail version, not only targets that phrase; it also usually incorporates the desired keyword phrase.  For instance, if your keyword target is ‘credit repair‘; ‘do it yourself credit repair programs online’ is a long tail associated keyword phrase that includes your #1 target.  If you gain placement for the long tail version, it will give you a boost in your campaigns geared toward ‘credit repair’.

 

I hope these tips help you in your quest to find the right keywords.  If you have more questions or would like to inquire more about our SEO Services, please contact the Absolute Placement Today team!

Behavioral-targeting and using Long Tail Keywords are an excellent way to get higher ranking quickly for keywords that generate sales, and will have longevity to them in the search results. Poor keyword examples would be: kindle, nike shoes, roommate new york. Here are some examples of keywords that are ideal for SEO: